Keys to Sales Success
- Choose the Best Profile to match your
Customer Buying Buttons. - Interview to your Profile choice.
- Test for Profile potential.
Predicting Sales and Manager Performance with 90% Accuracy:
All pro-baseball players must catch, throw and hit. All professional sales people must talk with customers and close sales. Great third basemen rarely make a 20-game winning pitchers . . . and effective consultative sales reps will not last long in transactional businesses.
So why do we think that all great sales people must have similar characteristics? It’s a myth:
- Is there a Universal Sales Person? No. There is not.
- Can good sales people modify their sales style to match customer-preferred buying styles? No! Not for the long term.
- Will sales training and practice make perfect? Not often. Only when preferred selling styles match customer buying styles, otherwise poor ROI, wasted time, lost opportunity.
Nine Most Common Hiring Mistakes >>
The way to choose a winning sales team is to understand the different selling styles, match them to the way most customer in your markets buy your products, services or solutions, and use an effective sales selection process to build your team.
30/30/30/10 Hiring Rule >>
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